PIN -nt UP - Mary Jane Bourbon & Smokehouse

Recently we devised a marketing program for Mary Jane Bourbon & Smokehouse and 573 Magazine.

The plan was simple – gather up some willing victims and make a series of Industrial Pin-Up Posters live at the restaurant. We had no idea; this idea would be so popular. We posted a simple search for models on our Facebook; we received more than 3200 interactions with the post and nearly 300 emails of interest from men and women all over the 573. Ok, I admit this project was going to be fun.

Sketch of a pin up woman in headstand balancing bourbon on her heel — Click here to check out what Image Maker Marketing can do for your business!

So we made the designs, found the props, wardrobe, and talent, and fired away. This is the first one out of the box.

brunette model does headstand at pin up photo shoot with greenscreen at Mary Jane's — Follow 573 Magazine on Facebook for upcoming promotions, events, and casting calls!

photography assistants hold rotary phone and bounce board in front of greenscreen at photo shoot at Mary Jane's — Click here to see what Image Maker Marketing can do for you and your business!

I'm feeling tipsy pinup poster tan brunette model doing headstand balancing bourbon on foot in pink room by rotary phone — "I'm feeling tipsy" with Mayada Jamila - Mary Jane Bourbon & Smokehouse

We set up our temporary studio upstairs at Mary Jane Bourbon & Smokehouse. While customers ate their dinner, they watched as we set up the lighting, did makeup, and made the images.

photo shoot set up cameras lights shades and greenscreen at Mary Jane Bourbon and Smokehouse — Click here to see what Image Maker Marketing can do to promote your business!

Large two story front windows and glittering sign of Mary Jane Bourbon & Smokehouse at dusk — Mary Jane Bourbon & Smokehouse

blonde curvy pinup model in apron vest tie and hat with tray of bourbon by greenscreen and lights prepped by female assistant — Click here to see how Image Maker Marketing can help attract customers to your business!

Kinda like performance art.

So what is Pin-Up?

According to Wikipedia.com - although pin-up modeling is associated with World War II and the 1950s, it has developed more recently into a subculture which can be seen represented in the styles of some celebrities and public figures. Pamela Anderson was considered the "perennial pin-up" due to decades' worth of modeling for Hugh Hefner's Playboy magazine. The American singer Lana Del Rey, whose style is comparable to that of the classic pin-up model, has performed a song called "Pin-Up Galore". Beyoncé has recorded a song titled "Why Don't You Love Me" which pays tribute to the pin-up queen of the 1950s, Bettie Page. The burlesque performer Dita Von Teese is often referred to as a modern pin-up. She has appeared in a biographical film about Bettie Page, Bettie Page Reveals All, in which Von Teese helps to define pin-up.

Classic pin up young brunette woman with polka dot dress with spilled ink on dress and desk with framed picture of sailor

Katy Perry makes use of the ideas associated with pin-up modeling and has included these in music videos and costumes. The Victoria's Secret Fashion Show can be comparable to a burlesque show, whereas their yearly advent calendar can compare to pin-up in general.

classic pin up painting surprised blonde picks peaches as skirt catches on ladder

The pin-up modeling subculture has produced magazines and forums dedicated to its community. Delicious Dolls, a magazine that began in 2011 and has both a print and digital version, was described in 2015 as "the most-liked" pin-up magazine in the world. One of the magazine's mission statements is "to promote and showcase retro and modern pin-up girls". The magazine supports pin-up-related events throughout the United States and allows anyone to be featured in the magazine as long as they have worked with an approved photographer.

classic pinup poster brunette in tube top and big red hat listens to music on red convertible hood

Within this subculture, there are opportunities to perform in pin-up contests, including one which takes place during the Viva Las Vegas rockabilly festival. The goal of the contest is "not one that is based solely on popularity or cosmetic appeal, but one that includes inner beauty as well". Women of "all shapes and sizes" are encouraged to participate, and winners are judged on their biographies, pastimes, and work they do outside of the pin-up hobby. They do not perform, but rather are judged on their authenticity, originality, overall styling presentation, crowd appeal, and stage presence.